In keeping with the mission of the Hardy Advertising & Promotion Commission, the organization will identify and promote Hardy in the appropriate catchment areas in order to encourage tourism. As part of these efforts, the Commission will assist in promoting events that drive tourism to the town of Hardy.
The Hardy A & P Commission meets twice monthly (2nd and 4th Mondays at FNBC Hardy Branch at 5:30 pm) and will consider requests regarding assistance with event promotion during these meetings.
If you would like to have your event considered for promotion by the Hardy A & P Commission, please contact Commission Chair Vickie Rice to be added to the meeting agenda. It is recommended that your request be made as far in advance of the event date as possible (minimum 3 months prior to event date).
In order to qualify for assistance from the Hardy A & P Commission, adherence to the following guidelines is required:
Event must pertain to Spring River, Music, Artisans, and/or Cultural Heritage
Event must take place within the Hardy city limits
Event must be sanctioned by the A & P Commission
Event coordinators must show proof of Basic Business Permit paid for and filed with the City of Hardy View Ordinance 2013-03
Event coordinators must submit written application to the Hardy A & P Commission for consideration. Written applications should include:
Basic Information about the event: Who, What, When, Where, Why
Contact information for event coordinator: name, phone, address, email address
Photos from past events (if applicable)
Estimate for number of visitors the event will bring to the town of Hardy (include vendors, talent/participants, and event attendees)
Press release regarding the event which Hardy A & P Commission may forward to media and post online
Links to event website (if applicable) for more information
Copies of printed materials (ads, flyers, etc.) used to promote the event
Upon approval of the request, the Hardy A & P Commission will provide a Special Event Marketing Package (in lieu of direct monetary donations) to promote the event. The Special Event Package includes web & radio promotion ($1,995 estimated value):
Website Promotion - VisitHardyArkansas.com
✓ Event added to the Hardy Website Calendar
✓ News Release you provide will be posted to the Website News section online
✓ Website Homepage Spotlight Feature week prior to event
✓ E-blast published to subscribers & news media week prior to event
Radio Spots (written by radio station/coordinated by Hardy A & P) week prior to event
Note: Depending on size and scope of proposed event, additional promotional assistance may be provided by the Hardy Advertising & Promotion Commission.